9 Ways to get the Most out of Your

Strategic Plan 

Why do I need a Strategic Plan?

You are probably wondering how important having a Strategic Plan is.

Maybe you think that planning is only for larger companies or you simply haven’t made it a priority in the face of more urgent day-to-day concerns.

Completing a Strategic Plan doesn’t need to be as time-consuming or detailed, but your plan does need to identify what you want to accomplish and how you intend to achieve your goals.

A Strategic Plan is a written document that details your  Future Direction. 

It will create your vision, mission, core values and establish your strategic objectives.

It is a guide to help your business grow.

Your Strategic Plan is your Roadmap to Success.  

There is a destination (the objectives and goals for your business) and the best route to get there (the steps or actions your business must take to be successful). A well-designed business plan allows you to identify new opportunities or challenges and will decide for you the best strategies to move forward with.


So, now you know why a Strategic Plan is important for your business.

But you may be wondering how to get started.

It can be safe to say that simple is best.

Taking time out of your business to work on your business can be hard to arrange

when there are so many other priorities to tackle on a day to day basis.


To make it a little bit easier for you here are

9 ways to get the most out of your Strategic  Plan so you can drive your businesses success.

Time to get started!


Your Business is about You!

Where do you see your personal life in the next 2 – 3 years?

What do you want your life to look like?

Will your business bring you the money you need to achieve your personal goals?


Think Forward, Dream a little bit

It is important that your plan looks at the big picture.

 Looking 2 – 3 years forward can sometimes be a stretch,

but it is worth it, especially when you are aligning your 2 – 3 plan with your personal goals.

Making some “Big Hairy Audacious Goals” maybe scary but if you have the courage,

are ready to work hard and face any fears that may come your way then it is time to rock and roll.

If your business is already established, make a time every year to review your plan.

Your plan should be active not just set and forget.


Set your Vision

What is your vision for your business?

Close your eyes and visualise how you see your business in the future.

Having this vision will give you a clear focus for your business and can hopefully stop you from heading in the wrong direction. Your vision statement in writing will inspire you and your team to reach your personal and business goals.


State your Mission

Your mission statement is an action orientated vision statement, it should clarify the what, who and why of your business. It’s a bit like a road map for your businesses vision.  


Share your Purpose & Values.

Customers, your team and future employees are looking for your businesses purpose and values.

Your purpose and values will shape the culture, inspire your employees,

increase employee satisfaction and increase your bottom-line.


Review your Business Data

If you are an established business looking to go to the net level, then start with your data.

Look at what the numbers are telling you about your business – everything from profit to people – and how you can improve. Identify what is urgent, what is a ‘good idea’, what priorities are there and use this information as a foundation to start your plan


Complete a SWOT    Analysis

This is the time to dig deep and look at the strengths, weaknesses, opportunities and threats of your business.

Grab some butchers paper or a white board.

List either by yourself, with team members and/ or trusted others points under each of the headings.

Don’t evaluate the ideas or defer judgment.

The idea is to list as many thoughts as you can, and quantity is the goal.

As you think it record it. If the points are the same under each of the headings that is ok.

At the end of the SWOT, reduce the list in each heading to between 5 – 10 and start making some goals from the Strengths and Opportunities headings.



Select the Goals that Matter to You

Select the goals that matter the most to you. 

Just as there are no one-size-fits-all plans in business, there’s no universal set of goals.

Before you start spend some time considering which goals are the priority and which of the goals will impact your business the most.  



Set your Objectives and Actions


This is where the rubber meets the road.

Objectives and actions become the road map for your business’s growth and success. Actions are “owned” by you or your team, they are achievable and measurable and should be reviewed on a regular basis.


Enjoy Kathie 


Tel: 0417 683 546 

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(c) Reg. 26.09.2018 Passion for Business | Kathie Heyman abn: 92 579 670 507

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AdvDip (Mgt)


CertIV Frontline Management

Standard Mental Health First Aider

A goal without a plan is just a wish